reader engagement
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The Rumpus Interview with Aliza Licht
Aliza Licht, former SVP of Communications for Donna Karan International, talks about her debut career guide, what she wishes she knew when she was starting out, and how to build an audience on Twitter.
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Big Brother is Analyzing
These questions have been posed before: are we writing for the book or the reader? Is the modern publishing machine destroying the integrity of the novel? Taking a look at Kobo’s creepy digital reader engagement analytics, Joseph Bernstein tells us…