Posts Tagged: marketing

Market Researching My Desire

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I noted the weirdness, and then filed it away until a time I might really consider the implications of wanting to bury someone’s stockings. I was lost in metaphor, which meant I was lost in everything. ...more

FUNNY WOMEN #147: Marketing Roundtable at Skinny Cow

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But is this implying enough that thin is the final message? I'm not sure. Sexy, we've nailed. But how do we make it clear thin is the goal? ...more

When Marketing Trumps Truth

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This is how gay-male-identifying, biological women become straight chicks. Investigative journalism morphs into emotional memoir. ...more

Literary Loyalty, Sad Sequels, Sadder Fans

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Loyalty seems to have no payoff for fans of every and any book that has ever had a sequel, because these next installments almost always disappoint—but why does it have to be this way? For Cultured Vultures, Nat Wassell gives a few examples of flaccid sequels and continuations; discusses responsibility from the author, publisher, and even reader; and argues for the reader’s right to demand better material from publishers, who seem to be side-sweeping both loyal fans and unsuspecting authors aside for the next marketing scheme.

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The Rumpus Interview with Will Evans

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Will Evans, Executive Director of Deep Vellum Publishing, talks about publishing translated works as well as the Texas and Dallas literary scene he wants to help grow. ...more

What’s in a Name?

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If there are indeed an infinite number of universes, it’s nice to think there might be one where all of the books we have come to know bear their original, author-intended titles. For the Paris Review, Tony Tulathimutte pulls back the curtain on the process of book naming to reveal that the title we see is often not given by the author, but generated by a marketing team with a very particular set of conventions and concerns:

The history of writers fighting for their book titles is extensive and bloody; so powerful is the publisher’s veto that not even Toni Morrison, fresh off her Nobel win, got to keep her preferred title for Paradise, which was War.

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To Self-Publish or Not to Self-Publish

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At the Guardian, Ros Barber explains why she believes self-publishing is not a valid alternative to traditional routes:

Traditional publishing is the only way to go for someone who writes literary fiction. With genre fiction, self-publishing can turn you into a successful author (if you can build a platform, if you enjoy marketing and are good at it, if you are lucky).

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Pong Was Not For Boys

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How did video games go from being completely gender-neutral to being the centerpiece of a male-dominated, often misogynistic subculture?

Polygon’s Tracy Lien investigates in a fascinating history of the industry’s relationship to gender.

It’s interesting whether you’re into video games or not—though, as the article points out, if you play Bejeweled, Angry Birds, or even Windows Solitaire, you may be more into video games than you think.

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THE EDITOR’S DESK: F*#@ Pop Culture

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When we say pop culture, what do we mean? John Story, in Cultural Theory and Popular Culture, discusses six definitions. Do we mean culture that is popular, like Shakespeare or Dickens?

Or do we mean mass produced commercial culture, celebrity memoirs, pre-packaged music that intentionally sounds like music you’ve heard 1,000 times before, music you’ve already memorized?

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