Posts Tagged: marketing
Loyalty seems to have no payoff for fans of every and any book that has ever had a sequel, because these next installments almost always disappoint—but why does it have to be this way? For Cultured Vultures, Nat Wassell gives a few examples of flaccid sequels and continuations; discusses responsibility from the author, publisher, and even reader; and argues for the reader’s right to demand better material from publishers, who seem to be side-sweeping both loyal fans and unsuspecting authors aside for the next marketing scheme....more
The publishing industry is at a cultural turning point, with recognition and celebration of writers of color on the rise. But despite the surge in the publishing industry’s interest in works by writers of color, the people working behind the scenes still lack much-needed diversity....more
Publishers know that most book buyers can’t adhere to the age old adage to never judge a book by its cover. The result has been an uptick in yellow book covers as book sales move online. Yellow is an eye-catching color, especially on screens, explaining memorable covers like Marlon James’s A Brief History of Seven Killings....more
If there are indeed an infinite number of universes, it’s nice to think there might be one where all of the books we have come to know bear their original, author-intended titles. For the Paris Review, Tony Tulathimutte pulls back the curtain on the process of book naming to reveal that the title we see is often not given by the author, but generated by a marketing team with a very particular set of conventions and concerns:
The history of writers fighting for their book titles is extensive and bloody; so powerful is the publisher’s veto that not even Toni Morrison, fresh off her Nobel win, got to keep her preferred title for Paradise, which was War.
Does the idea of marketing the book you’ve slaved over for years cause nothing but dread? No problem! Minimize the time you spend thinking about your book’s promotion by taking small steps that can be completed in five minutes or less....more
At the Guardian, Ros Barber explains why she believes self-publishing is not a valid alternative to traditional routes:
Traditional publishing is the only way to go for someone who writes literary fiction. With genre fiction, self-publishing can turn you into a successful author (if you can build a platform, if you enjoy marketing and are good at it, if you are lucky).
How did video games go from being completely gender-neutral to being the centerpiece of a male-dominated, often misogynistic subculture?
Polygon’s Tracy Lien investigates in a fascinating history of the industry’s relationship to gender.
It’s interesting whether you’re into video games or not—though, as the article points out, if you play Bejeweled, Angry Birds, or even Windows Solitaire, you may be more into video games than you think....more
Roxane Gay’s on HTML Giant talking about the covers of chick-lit novels and the stigma attached to their formulaic visual coding, though the feminization of book covers is taking over more than just the chick-lit genre. It’s unfortunate that women writers have to consciously avoid being pigeonholed into chick-lit genre or are marketed via book cover designs as such....more
A few weeks ago, I argued that the Internet age was uniquely well suited to selling short story collections. A few commenters did not agree with what seemed to be implicit in my argument: the idea that the “short attention span” or “ADD” culture is in fact better for short stories....more
When we say pop culture, what do we mean? John Story, in Cultural Theory and Popular Culture, discusses six definitions. Do we mean culture that is popular, like Shakespeare or Dickens?
Or do we mean mass produced commercial culture, celebrity memoirs, pre-packaged music that intentionally sounds like music you’ve heard 1,000 times before, music you’ve already memorized?...more