Posts Tagged: marketing

Market Researching My Desire

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I noted the weirdness, and then filed it away until a time I might really consider the implications of wanting to bury someone’s stockings. I was lost in metaphor, which meant I was lost in everything.

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FUNNY WOMEN #147: Marketing Roundtable at Skinny Cow

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But is this implying enough that thin is the final message? I’m not sure. Sexy, we’ve nailed. But how do we make it clear thin is the goal?

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When Marketing Trumps Truth

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This is how gay-male-identifying, biological women become straight chicks. Investigative journalism morphs into emotional memoir.

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Literary Loyalty, Sad Sequels, Sadder Fans

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Loyalty seems to have no payoff for fans of every and any book that has ever had a sequel, because these next installments almost always disappoint—but why does it have to be this way? For Cultured Vultures, Nat Wassell gives a few examples of flaccid sequels and continuations; discusses responsibility from the author, publisher, and […]

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The Rumpus Interview with Will Evans

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Will Evans, Executive Director of Deep Vellum Publishing, talks about publishing translated works as well as the Texas and Dallas literary scene he wants to help grow.

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Publishers Need Diversity, Too

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The publishing industry is at a cultural turning point, with recognition and celebration of writers of color on the rise. But despite the surge in the publishing industry’s interest in works by writers of color, the people working behind the scenes still lack much-needed diversity. Recent studies have found that the majority of those who […]

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Pong Was Not For Boys

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How did video games go from being completely gender-neutral to being the centerpiece of a male-dominated, often misogynistic subculture? Polygon’s Tracy Lien investigates in a fascinating history of the industry’s relationship to gender. It’s interesting whether you’re into video games or not—though, as the article points out, if you play Bejeweled, Angry Birds, or even […]

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Defending Women Writers

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Roxane Gay’s on HTML Giant talking about the covers of chick-lit novels and the stigma attached to their formulaic visual coding, though the feminization of book covers is taking over more than just the chick-lit genre. It’s unfortunate that women writers have to consciously avoid being pigeonholed into chick-lit genre or are marketed via book […]

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Attention Spans are Not the Problem

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A few weeks ago, I argued that the Internet age was uniquely well suited to selling short story collections. A few commenters did not agree with what seemed to be implicit in my argument: the idea that the “short attention span” or “ADD” culture is in fact better for short stories. Instead, they said, short […]

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THE EDITOR’S DESK: F*#@ Pop Culture

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When we say pop culture, what do we mean? John Story, in Cultural Theory and Popular Culture, discusses six definitions. Do we mean culture that is popular, like Shakespeare or Dickens? Or do we mean mass produced commercial culture, celebrity memoirs, pre-packaged music that intentionally sounds like music you’ve heard 1,000 times before, music you’ve […]

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