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Posts Tagged: marketing

Defending Women Writers

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Roxane Gay’s on HTML Giant talking about the covers of chick-lit novels and the stigma attached to their formulaic visual coding, though the feminization of book covers is taking over more than just the chick-lit genre. It’s unfortunate that women writers have to consciously avoid being pigeonholed into chick-lit genre or are marketed via book cover designs as such.

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THE EDITOR’S DESK: F*#@ Pop Culture

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When we say pop culture, what do we mean? John Story, in Cultural Theory and Popular Culture, discusses six definitions. Do we mean culture that is popular, like Shakespeare or Dickens?

Or do we mean mass produced commercial culture, celebrity memoirs, pre-packaged music that intentionally sounds like music you’ve heard 1,000 times before, music you’ve already memorized?

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