The Greatest Marketing Campaign Ever

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Paging all 1990s hard rock fan-girls, Josh Freese is yours…for a price. The drumming genius, who has been a member of The Vandals, Devo, and A Perfect Circle, in addition to backing countless artists, ranging from Avril Lavigne to Rob Zombie, is coming out with his sophmore solo album, Since 1972. But much in the way he began hitting the skins — as a preteen prodigy backing a Top 40 cover band at Disneyland — his marketing attempt is equally weird and unique. For $7 you get a digital download of the CD. For $50 you get the CD, a DVD, T-shirt, and a “Thank you” phone call from Freese. For $20K you get to play miniature golf with Maynard James Keenan of Tool. And then you get dropped at the side of the highway. And all of it goes up on YouTube. For a full rundown of what’s shaping up to be quite possibly the greatest marketing campaign of all time, check out Soundcheck on the OC Register.


Ainsley Drew is a native New Yorker, freelance writer, and euphemism enthusiast. Her work has been featured in The New York Press, McSweeney’s, The Morning News, and Curve Magazine, among other totally sweet publications. An avid fan of all sports, but especially the NBA, when she's not stalking 6'10" centers she eats way too much Japanese food, plays word games, and hits on anything that moves. Aiming high, she hopes to one day be a notorious literary celebrity with her name in tabloids. She also has eleven fingers, so she can type faster than you. You can find her jerkethic.com and ainsleydrew. Be her Internet friend. More from this author →