As a man who likes his water like he likes his beer (from a tap), I’ve always found it funny that the popular bottled water brand Evian is “naive” spelled backwards. Of course this is only a coincidence (the name comes from Evian-les-Bains, the French company’s hometown) but it still makes me chuckle.
Not so funny is the story behind FIJI, the bottled water brand that now beats out even Evian to be “America’s leading imported water.” In Mother Jones’ special report “Spin the Bottle” Anna Lenzer goes to Fiji to reveal the story of the country’s paranoid military regime, FIJI’s celebrity-connected owner Lynda Resnick, and the company’s many attempts at fooling the public into believing it’s an eco-friendly business. Discover the dirty tasting truth about America’s favorite water.
