Bottled Bull


As a man who likes his water like he likes his beer (from a tap), I’ve always found it funny that the popular bottled water brand Evian is “naive” spelled backwards. Of course this is only a coincidence (the name comes from Evian-les-Bains, the French company’s hometown) but it still makes me chuckle.

Not so funny is the story behind FIJI, the bottled water brand that now beats out even Evian to be “America’s leading imported water.” In Mother Jones’ special report “Spin the Bottle” Anna Lenzer goes to Fiji to reveal the story of the country’s paranoid military regime, FIJI’s celebrity-connected owner Lynda Resnick, and the company’s many attempts at fooling the public into believing it’s an eco-friendly business. Discover the dirty tasting truth about America’s favorite water.

Isaac Fitzgerald has been a firefighter, worked on a boat, and was once given a sword by a king, thereby accomplishing three out of five of his childhood goals. Formerly of The Rumpus and McSweeney’s and most recently the founding editor of BuzzFeed Books, Isaac is now the co-host of BuzzFeed News’ Twitter Morning Show, #AMtoDM. He also appears frequently on The Today Show to talk books, and is co-author of Pen & Ink: Tattoos and the Stories Behind Them and Knives & Ink: Chefs and the Stories Behind Their Tattoos (with Recipes) (winner of an IACP award), and the author of a YA novel and picture book forthcoming from Bloomsbury. He uses Twitter. More from this author →