Over the decades, the world has upgraded from iron cast printing press to ink jet printers, and yet the complexities of publishing have recently shifted from the how to the how many in terms of the different mediums a single book can embody.
Between hardcover, paperback, iTunes, and e-readers, each new literary hit has to be re-priced, re-marketed, and re-sold. And yet amongst the chaos of the industry, it sees that the fortunes of devoted readers have never looked better. Not only are e-readers and iTunes-style books developing a craft and aesthetic all their own, but a book has never come at a better value, or at a more accessible location. The result? The American readership is increasing, and that’s always good news.
One response
Nice to here a glimmer of good news about the book future. The impact of the internet/e-reading (in terms of increasing the number of “readers”)is not often addressed in publishing forecasts. It will be interesting to see how a growing number of readers will play out over the next few years.
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