Here’s something I missed from earlier this month: Margaret Atwood took her recent dystopian novel, The Year Of The Flood on the road with thespians, activists and a documentary film team!
Personally, I think book tours should integrate as many non-book-related elements as possible. Shake things up a bit.
Take the book out of its box and into the field of lived life. Just sitting in a room watching someone read something out loud has always seemed a bit tepid to me.
When my novel gets published (or self-published) I want to promote it through shadow puppetry, traveling medicine shows, paratroopers in French lingerie, fake sports contests and limited edition fragrances based on the pheromone peculiarities of the book’s many libidinous characters. There will also be penny arcades.