The Rumpus Interview with BEBE ZEVA’s Megan Boyle

17-year-old Bebe Zeva is the subject of the second documentary from MDMAfilms. You can see clips here. MDMAfilms is the project of newly-married writers Tao Lin and Megan Boyle. They film their movies on a laptop. Bebe Zeva is very pretty. She wears a lot of eye-makeup. You might have seen her as the model for the I AM CARLES shirts. She was born in 1993, and is currently home-schooled in Las Vegas. The documentary premiered March 20th at Soho House in New York City. Bebe Zeva flew in to attend.

The documentary opens in the lobby of Bebe Zeva’s condominium. Tao Lin asks: “Why’d you move into this thing?” For the next 88 minutes, they carry the laptop from Zeva’s condo, to Tao Lin and Megan Boyle’s hotel room at the Tropicana Hotel and Casino, to the Miracle Mile Shops, (where Bebe shoplifts a Bebe purse), another casino, and finally the movie ends in a hot tub. Tao Lin is shirtless. Zeva is wearing an EAT WHEN YOU FEEL SAD shirt.

As they travel around Las Vegas, Tao Lin and Megan Boyle feed her vegan ice cream, whipped cream, a cookie, diet coke, Kombucha, candy — she’s eating or drinking in basically every scene. Zeva says, “everyone who has an internet presence binge eats,” but that she doesn’t drink alcohol or do drugs. Tao Lin and Megan Boyle ask her funny questions:

Q: What are your thoughts on eating?
A: I concentrate on the cuteness of what I’m eating.

Q: Would you rather eat one pound of steamed shrimp every day at 11AM or get a Windows 95 chest tattoo?
A: Oh, I would get the Windows 95 chest tattoo even if that wasn’t a question.

At some point, Zeva says: “I understand that life is bleak and you can either kill yourself or donate yourself to social commentary. I’m just a brand. I’m just shit. All of my content regarding my personality is available.”  After the screening, Tao Lin told the audience, “She seems like a genuis to me.”

Zeva is endearing, but often I didn’t know what she was talking about. (Before the movie started, I overheard someone at the screening use the expression “mad gayface.” I thought it was funny, but I didn’t know what it meant. I had to Google it. In some ways, this moment set the tone for an entire evening of partial-recognition.) For instance, Zeva tries on a dress at Urban Outfitters and says it is “post-ironically matronly.” On her Twitter this week she said: “I officially declare it post-ironically chic to wear Misfits t-shirts.”

What is post-ironic? Is Bebe Zeva joking? I asked Megan Boyle to help.

***

The Rumpus: What is post-ironic?

Megan Boyle: This seems hard to explain. I’ll give an example. Around 2004, wearing large glasses and mustaches seemed funny and cutting-edge to an artsy/intelligent/hipster counter-culture of young people, probably because of growing up surrounded by family members who considered wearing mustaches and funny-looking large glasses to be simple, boring, normal facts of life. When juxtaposed on the body of an attractive young person, the deadpan “large glasses” aesthetic created an appealing sense of irony and caused people to make friends and either overtly or subtly influence them to wear similar things. Urban Outfitters noticed what was happening and started selling clothes that family members with large glasses would wear, if those family members were in their sexual prime and wanted to make friends. This clothing style became hugely popular because of the sense of humor, authenticity, and shared experience it suggested. It made people seem both inclusive and approachable. Individuals. Then there were a lot of individuals wearing the same thing because they shopped at a store that made it possible for a lot of people to be individuals together. Post-irony, the way Bebe uses it, is the new “identity canvas” for a person overexposed to the first wave of ironic personal expression.

Rumpus: Is Bebe Zeva’s age (17) important to the documentary? Did you feel a responsibility to present her in a positive light?

Boyle: Bebe seems different than other people to me, but I don’t think that has much to do with her being 17. A documentary about any person with the kind of existential intelligence I see Bebe as having would be equally compelling to me. I think I only started considering her age when it came to editing, knowing that presenting certain scenes which made me think she was spontaneous and funny (shoplifting, humping the plant) could be perceived as exploitative. Tao and I wanted to make sure Bebe’s family would feel okay with it, so we showed a version of the film to Bebe’s sister and mom, who noticed the shoplifting scene was cut and said it might be funny to include.

Rumpus: At the beginning of the documentary, we see you and Tao meeting Bebe Zeva for the first time. It was the first time you’d met, as Zeva calls it, “physically.” Up to that point, Zeva only existed online for you or Tao Lin. Aren’t people so different in real life than we are online? Does it matter? Were you excited to document this moment of “physical” meeting?

Boyle: People can be different in real life than online, though I think it’s always possible to predict certain “real life” behaviors by observing how a person presents him/herself on the internet. For instance, I could infer from Bebe’s online presence that she probably wouldn’t have a really deep voice and want to ask me questions about horse racing. I felt excited to document the moment of “physically” meeting, but maybe only in an abstract sense at the time. My thought activity before meeting was split between the expectations created from discussing the night’s plans with Tao, the image I had of Bebe, feeling excited about what we were doing, and trying to quiet my awareness of the camera/environment/social anxiety so I could focus on ensuring Bebe would have fun and feel comfortable.

Rumpus: Bebe Zeva says, “Everyone can be described by whether they use haha or LOL. I say hehe. I don’t think I could ever say hahaha.” This is a funny moment, but what does it mean?

Boyle: The sound of laughter seems highly personal and futile to transcribe in universal way, and I think Bebe knows this. Not only does “hahaha” hardly mimic the sound of a person laughing, it indicates a lack of awareness of the advancement of “LOL.” I think Bebe either finds “hehe” appealing because it is more phonetically delicate than “LOL” or “hahaha” or because it seems like a word that has been created to say “I see that you’ve said something clever. If we were standing next to each other I would vocally or non-verbally communicate this to you, but we both know we’re not standing next to each other, so here is this funny little place-holder.”

Rumpus: During the Q&A you said, “We thought, no one has filmed a person like her.” What do you mean “like her?”

Boyle: Someone who has found existence, internet culture, and herself in the midst of all of it intriguing enough to form an image/brand that has made her relatively internet-famous. Someone home-schooled in Las Vegas. Someone with over 900 unanswered Formspring.me questions. Someone able to generate extended sarcastic commentary about her surroundings. Someone who likes salt & vinegar potato chips.

Rumpus: So much of the movie is talking about Twitter, Formspring, Stat Counter vs. Google Analytics, Windows 95-chest tattoo. Zeva says the grossest image is when “when people apply too much sharpness.” You ask her a lot of questions about her family and school, but the conversation often returns to life online. It seems like the most fun thing for Bebe Zeva to talk about “physically” is what’s happening online. Is this part of what you set out to document?

Boyle: I didn’t set out to document that, no. The questions about “real life” seemed to generate sometimes emotionally reflective, but mostly concrete/direct answers from Bebe, because I think there is a finiteness about the physical world that feels separate from the world of the internet. I’ve spent a huge portion of my life looking at the internet and I can only offer a vague explanation of how it works or what it is, exactly. There is something mysterious about that. We learn the laws of physics whether we consciously know them or not just from existing in bodies on a planet. There isn’t anything like that for the internet. Maybe Bebe “physicalizes” what happens online because of the larger variety of possibilities within that world. It seems a little more interesting than “real life,” maybe, because of that.

Rumpus: Bebe Zeva says, “Nautical creatures are not alt. It’s too easy to turn into a gimmick — like narwals — it’s entry level.” What is entry-level? Bebe Zeva says she invented the term “lifer?” Is that ironic? Is it condescending to call someone a lifer?

Boyle: “Entry-level alt” is a phrase that appears a lot on hipsterrunnoff.com to describe someone who primarily identified with mainstream culture but was recently exposed to “alt”/hipster culture. This blog post explains it pretty well: http://www.hipsterrunoff.com/2008/08/proud-grin-entry-level-alt.html. In the film, Bebe defines a “lifer” as a “mainstreamer who loves life, God, and playing softball and writes about it on Facebook.” I don’t think the word “lifer” is ironic because it describes something Bebe perceives earnestly. If I believed I was innately superior to someone who played softball and updated their Facebook status a lot, it wouldn’t matter if I called them a “lifer” or “Caucasian” or “Michelle” — I would condescend to them.


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27 responses

  1. AaronWB Avatar

    I really like the writing that is coming from Tao Lin, Megan Boyle and Co. It seems like there is something special going on with this scene. It’s the only (loosely) unified literary movement that I see coming from young writers today and, most importantly, the writing is compelling. I love that it is taking place outside academia/traditional publishing.

    All that having been said, I found this documentary much more interesting conceptually and as a discussion piece than as an actual film to watch. I think Tao and Megan’s ideas about what Bebe represents are alot more interesting than Bebe herself. Sort of like the difference between reading Kerouac’s descriptions of Neal Cassady and what it would have been like to meet Neal Cassady in person (if that makes sense).

    However, this interview is great and any time I have read Tao Lin or Megan Boyle discussing the project, I am interested.

  2. BRendan Avatar

    Yeah, this was great! A kind of articulateness emerged from this project that I didn’t expect.

    I like Megan’s writing styles a lot, she’s funny and intelligent.

  3. Manweed Avatar

    A grumpy 30-year-old’s rant.

    I understand the literary scene seems fragile, to some, and that disparaging particular writers/movements might feel the equivalent of critiquing the makeup on a dying woman.

    But I wonder: at what point will the literary scene turn on Tao Lin/Megan Boyle/etc. for not just pointing out the absurdity of the scene, but cheapening the scene itself? I don’t quite buy the argument that the Internet and hipster cultures are that fascinating: both are prevalent, consumerist, and self-absorbed (which Megan is keen to point out in her interview)…

    If there are indeed Vonnegut-like fears that literature or art will disappear up it’s own asshole, doesn’t this particular brand of self-congratulatory, ironic (as opposed to sincere) youtubing seem to speed up that process?

    In short, why is The Rumpus promoting this “post-ironic movement” as if doesn’t lead to narcissism and (here’s where I get overly-dramatic) culture death?

    tl;dr Get off my lawn, etc., etc.

  4. Carlos Ortiz Avatar
    Carlos Ortiz

    I use lol and haha and jaja (in spanish) and hehe and hehe (in spanish), what does that say about me?
    I find the 3 of them interesting.

  5. great interview. megan seems quite articulate and aware.

  6. stephanie Avatar
    stephanie

    I am excited for the future of Megan’s brand.

  7. i’m excited about the intuitive-seeming nature of MDMAfilms. i like the idea of people who are interesting to me filming whatever and whoever feels interesting to them in whatever manner they feel like.

    i liked the editing and humor and “fly-on-the-wall” aspect in “Bebe Zeva” from watching the clips at TC. i also liked seeing Megan, Tao, and Bebe interact. all three seem nice and interesting to me

  8. Exciting, isn’t it? I love Megan’s perspective, she has clearly obtained the conversation with her guardian angel. Tao Lin is brilliant, and, of all the bubbles, the many many bubbles, it’s refreshing to see BeBe Zeva find some loft. Excellent article, as always Rumpus.

  9. mad gayface forever

  10. oops i forgot to update my domain, here you go guys (mad gayface forever still)

  11. to manweed Avatar
    to manweed

    How is this self-congratulatory? Have you read any of these people’s books or articles?

  12. Is bebe goth???

  13. felt excited reading this. seems like i have gained some insight. good job

  14. yay that’s my photo of bebe i took

  15. AaronWB Avatar

    i’m tired of commenters trying to comment like tao lin. seems callow and sycophantic. i think writing simple thoughts in declarative sentences doesn’t make them more interesting to me. seems infantile. i would be interested in reading comments from people who articulate real ideas.

    seems ‘cool’ not to capitalize the pronoun “i” or the first letters of sentences. seems like i think everything is nice and upbeat and therefore i avoid thought-provoking or controversial opinions. damn.

  16. andycakess Avatar
    andycakess

    buttercup man are you still going to let me produce for you in that movie? I got some money together and I think we could make ‘magic happen’ if we worked together. Please get back to me on this I am serious and doing better now.

  17. I have only read Shoplifting from America Apparel and not Megan but I sympathize with Manweed’s feeling about this whole post-ironic worm hole of manufactured “culture”. Perhaps it is just the fallout of the local antagonism between the natural culture of New Orleans and hipster interlopers, a form of Gallic chauvinism I will readily confess to but is not less chauvanistic than the hipsters, the new “local culture blog” of the kind people who hosted Steven’s reading in New Orleans being a perfect example. Post- (self-?) ironic hipster seems so completely inauthentic to rob it of any genuine interest.

    ” World’s Shortest Review of Tao Lin

  18. Trying that link again:
    #twiterature

  19. Man, I had to look up at least five things in this article (and comments). Great stuff though, fascinating from start to finish.

  20. I enjoyed this article and interview. These people are getting away with doing exactly what they have set out to do. Im not hating and I have nothing against it, because I myself turn to the internet, social commentary, consumerism, trends, the modern sub-cultures or lack thereof, for entertainment/amusement/expression. I find the internet lit scene to be very interesting although very self-absorbed, but aren’t most “artists?” The idea of art and literature, “disappearing up it’s own ass,” Is straight whack. There are still many sincere young writers and they might just happen to feed off of irony or post irony or post post, but thats the scene they have carved and it’s only gaining popularity. So….get used to it. My only complaint is, the overuse of the phrase, “seems beak.”

  21. In fairness, Tao Lin is only as self-absorbed as (uh! blasphemy!) Jack Kerouac, but it lacks that majestic “burn, burn, burn”, the sense that they were going somewhere, that they were–to quote the Blues Brothers–on a Mission From God. I don’t get that sense from many modern writers. Instead I’m left with the unpleasant flavor of Warholian what-the-fuckism, a sense that if we just do whatever comes into our heads it’s important because We Are Artists. And the Internet feeds that and feeds off of that. And while we all skip from here to HTML Giant to LitDrift to The Millions to Maud Newton somewhere people on beat laptops with dead batteries and no wireless are furiously typing, trying to find the incantation that will remake the world and if they don’t have a book trailer on You Tube we will miss them.

  22. anonybro Avatar
    anonybro

    bros…

  23. i like this interview

  24. “Around 2004, wearing large glasses and mustaches seemed funny and cutting-edge to an artsy/intelligent/hipster counter-culture of young people . . .”

    No. Wearing large glasses and mustaches has always seemed funny, TO EVERYONE.

  25. I really admire this analysis. I find it fascinating that Megan and Tao have not only made a film about Bebe, which I haven’t seen the whole of yet, but that there is obviously considered thought there, or even more interestingly, considered thought is developing out of the process of making the film and then thinking about what happened. It’s interesting that Megan speculates about the real world being more ‘finite’ than the internet, and that on her blog Bebe writes ‘stay infinite’. Thinking . . .

  26. i like this interview, too.

    mark folse, you seem like an alright guy, i’d like to meet you. but not everyone that’s self-absorbed wants to write like jack kerouac, b-lieve it or not. because he wrote like his friends, and about his friends, and he lived a long time ago. maybe modern writers want to write like their friends, from now. or like better self-obssessed writers than kerouac. like anyone. and maybe not as many people are on a mission from god anymore. for example, i’m on a mission from dog.

  27. I enjoyed this interview a lot. I’m actually looking forward to the other MDMA films. Great work Megan and Tao!

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