“…whenever I have a new book about to come out, I have to shake the unpleasant sensation that there is something unseemly about my own clamor for attention. Peddling my work like a Viagra salesman still feels at odds with the high calling of literature.”
— Tony Perrottet at The New York Times confronts his discomfort with self-promotion by taking a look at how even past literary greats marketed themselves pretty shamelessly. (via Maud Newton)