McSweeney’s is expanding evermore, this time to include a readership of youngsters and their literary-minded parents.

This month they are coming out with McMullens, their children’s book imprint, set to publish around 12 books a year. In true McSweeney’s form, the books will have that small-press specialness and dust-jackets-that-turn-into-double-sided-posters style surprises. And they will be very pretty.