Nash and the “Shitiffication of the Book”

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Matt Runkle interviews Richard Nash for the Boston Review, who ran Soft Skull Press for eight years. Now he’s heading two other publishing ventures, Cursor (an online literary community where writers can post/discuss manuscripts) and their first imprint, Red Lemonade. It’s awesome to hear publishers say stuff like, “I’m tremendously optimistic about the future of the book as an object,” in these tough print times.

Nash was running Soft Skull at a crucial time for print and notes how the “shitiffication of the book as an object” is not about e-books as much as it is the result of a manufacturing supply chain. He’s bringing production back to book quality and away from simply cutting costs.


Sam Riley is an adult who works at McSweeney's. More from this author →