“Here in China, nearly 195 million people are hooked on a kind of literature that is virtually unknown in the West, but that is rapidly transforming its authors and a new breed of online media companies into the publishing stars of the future. Web literature or ‘original fiction’ as it’s called in China is a new form of serial literature which theoretically allows anyone to become a best-selling author.”
This publishing model in China is entirely different from what we are used to in the West. Still, at the end of 2011, the industry alone anticipates $1 billion yuan in revenue.
(via The Book Bench)
