There tends to exist a general skepticism toward book trailers. While some of it is a reaction to their novelty—and the question of whether they can actually generate higher book sales—another part is rooted in more of an ethical uncertainty. A trailer, in a way, violates a book’s very construction. We are taught from a young age that reading, unlike pretty much everything else, forces you to use your imagination. A trailer inherently removes an element of the imaginative process and potentially cheapens the medium by suggesting a sort of inadequacy.
While there may be truth behind these ideas, we also live in a world where information has to be conveyed in an increasingly succinct and stimulating manner.
People are inundated with media, and they no longer spend leisurely afternoons in bookstores or reading extensive book reviews. At least, most people don’t.
The purpose of a book trailer, ultimately, is to bring attention and readers to a book and its author. So if it succeeds in doing so, one could argue it’s keeping the medium alive, not destroying it. Traditional media always flounders when it doesn’t evolve to meet changing preferences. If people need moving images to get excited or curious about something, then why not?
As book trailers are still relatively new, the bulk of them have been made at a glaringly low production quality: cheap graphics, still frames, simple fonts, cheesy music. If trailers continue to be used as a marketing tool by publishers and authors, more attention should be given to their construction. Here are nine that do a better job than most and set the bar for book trailers to come in the future.
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Blackbirds and Mockingbird by Chuck Wendig (Angry Robot Books)
This trailer, by filmmaker Alan Stewart, reproduces the magical experience of opening a book and immediately feeling connected to an author’s voice. There’s no synopsis, no story, no defined sense of the protagonist. Just two and a half minutes of text from Wendig’s two-part series (Mockingbird is the sequel to Blackbirds), recited by a raspy-voiced man in his fifties or sixties. The words appear at creative angles and arrangements to accentuate the writing’s cadence (while also captivating an audience who would otherwise bore of text on screen). The aesthetic is done in a style of “Modern Western” that calls to mind a film like the Coen Brothers’ No Country for Old Men, and as such, there is a mystery and intrigue that leaves you wanting more. This might be the ideal book trailer because it’s “what you see is what you get.” If you like what you saw (or rather, read), then you know you’ll enjoy the books and probably go to the effort of reading them.
Blood’s a Rover by James Ellroy (Knopf)
It feels fitting that this trailer for Ellroy’s third installment in the USA Underworld trilogy is done in a standard movie-trailer format, as several of his novels (L.A. Confidential, The Black Dahlia) have been adapted into screen hits. This book, similarly, is a fictional crime story partially set in Los Angeles in the years 1968-1972. The trailer elicits the neo-noir feeling of prior adaptations (a rotary phone being wiretapped, a Los Angeles cityscape, blood pouring down over a newspaper headline). In doing so, it brings to life the aesthetic in Ellroy’s writing and helps to cultivate interest among those who are less familiar with Ellroy than they are with his titles. Released back in 2009, the trailer has a production quality that was far ahead of its time. Unfortunately, for that reason, it also went largely unseen. Had it been released today, it might have had a different response.
The Flame Alphabet by Ben Marcus (Vintage)
This bizarre trailer feels like an experimental cartoon from MTV in the 1990s. Marcus’s dystopian novel, The Flame Alphabet, is about a world in which the speech of children is lethal to adults. We only come to understand this after about two minutes of comic book-style cartoon and voiceover showing men in hazmat suits and what appears to be a burnt cake with a glowing bulb of garlic on top of it (that’s obviously not what it is). This trailer could benefit from some clarity, especially given that the storyline is unusual and needs some additional context to pique interest, but it’s so creatively done that it still deserves praise.
You Had Me at Woof by Julie Klam (Riverhead Books)
Author Julie Klam stars in her own book trailer, which is a staged conversation between she and her publicist about hiring Timothy Hutton to star in her book trailer. Hutton shows up to the meeting while on a phone call, behaving like an actor diva, and the meeting ends in failure. The trailer is witty, engaging, and probably funnier than your average comedy video. Though it gives no sense of the book’s actual subject matter (a memoir about how dogs helped her understand love and human relationships), it succeeds in endearing Klam to the viewer, which, for a memoir, is maybe all you need.
Theory of Remainders by Scott Dominic Carpenter (Winter Goose Publishing)
From Red 14 Films, this one feels almost like the trailer for an Oscar-winning movie. An operatic choir plays over the scene of a man pacing around a room in a state of unease. Despite the simplicity of this scene, a dramatic tension is maintained—we know something is deeply wrong with this man’s life. Interspersed throughout are fades to black with quotes of reviews for the book. There’s a production quality that stands out among other book trailers and feels like it should have an actual film to accompany it. But it’s the inclusion of numerous raving reviews that vouches for the book more than anything else—a stylistic choice that should be used more often in book trailers (where it applies).
The 4-Hour Body by Timothy Ferriss (Harmony Books)
[Video no longer available. – Ed.]The title, The 4-Hour Body, as well as the book’s unfortunate cover design, immediately call to mind a typical book on fad diets and exercise schemes that never end up working. But this trailer, done by San Francisco-based director Adam Patch, is more Darren Aronofsky than it is Dr. Atkins. It portrays the book as a highly researched document that charts unknown scientific territory, not as another prescription to avoid carbs. It starts with a mock “motion-picture rating,” which elevates the book above its mass-consumed brethren. Then, in a Requiem-for-a-Dream-meets-crime-series-intro-credits style, we see a man sitting behind a desk in an atrium filled with plants, performing a science experiment. This trailer has a lot more style than you’d expect from the title, and consequently it stirs up a lot more interest.
The Women by T.C. Boyle (Viking)
Available to view here.
The director of this trailer, Jamieson Fry, is quickly making a name for himself in the realm of book trailers. He has filmed trailers for authors including Dan Chaon, Mary Roach, and Bruce Machart, and his work stands out among other trailers because of its high production quality and dreamy, imaginative visuals, which feel particularly fitting for the medium. Fry has worked on four different trailers for T.C. Boyle; this one is for The Women, which chronicles the romantic relationships Frank Lloyd Wright had over the course of his life. While beautifully shot with a heart-wrenching song by an artist who sounds oddly similar to Florence and the Machine, the trailer loses a bit of steam because it’s not until two minutes into it that we discover this is about Wright. If this reveal (done through a newspaper headline) came a little sooner, the trailer could stand more on its own. It does, however, do an excellent job of painting the allure, glamour, and drama of Wright’s era.
Skagboys by Irvine Welsh (W.W. Norton & Company)
All anyone needs to get excited about Irvine Welsh’s Skagboys is to know that (1) Welsh is the author of Trainspotting, and (2) Skagboys is the prequel to Trainspotting. This thirty-second trailer touches on these points, listing the familiar characters via subtitle (Renton, Sick Boy, etc.), but it could do more to emphasize them. The trailer shows a mini-skeleton strung up like a marionette—a metaphor, perhaps, for the human decay and subordination of drug addiction—while overlaying critical reviews. It works well in that it’s short and sweet, with a unique style of art direction.
The Unbecoming of Mara Dyer by Michelle Hodkin (Simon & Schuster)
[Video no longer available. – Ed.]The opening voiceover of this YA book trailer, taken from Hodkin’s novel, is an immediate hook: “My name is not Mara Dyer, but my lawyer told me I had to choose something.” We see the narrator is an attractive teenage girl in high school, which further sparks curiosity. The trailer is well executed in a stylized black and white that is interrupted only by grainy colored shots of TV news (with obscured headlines: “Three Teenagers Murdered…”). The music also builds suspense through monotonous instrumentals that pick up in speed and intensity. It’s the combination of narration from the novel and stimulating visuals that make this a powerful book trailer. Having the author’s voice expressed in some manner is probably the most concrete way to “sell” a book (assuming the viewer enjoys what they hear), and that will certainly be accomplished for this book’s target demographic.
41 responses
There’s one you forgot. Gary Shteyngart’s Super Sad True Love Story! http://www.youtube.com/watch?v=EfzuOu4UIOU
Great post, thank you!
Here’s an intact version of ‘The Unbecoming of Mara Dyer’:
http://www.youtube.com/watch?v=u_XXgY210es
Nice to see quality book trailers get the attention they deserve. It would be great to see more posts like this. Here’s one that belongs on this list for sure. http://www.youtube.com/watch?v=hqwKUEH_Pg4
Zack I think the world of Ben Percy and everything but that trailer for Red Moon is effing horrible. It might be better than some of the crap that’s out there but I watched every trailer in this article and there is no comparison. Night and day, baby. Although Red Moon is probably better than all the books on this list that got trailers LOL!
I saw this one awhile back and thought it was pretty good: http://www.youtube.com/watch?v=cixMgLbfjQY
The only book on this list I read was the Ellroy book and it’s a million times better than Red Moon believe me. Ellroy’s a master. I’d never seen the Blood’s A Rover trailer before and it’s impressive. The publisher could have done so much more with it. But when you look at the trailers the big publishers are using for the most part you can see how much they hate using these things. You can see it in the work. Sorry you didn’t like the Red Moon trailer but I thought it was awesome, really effective and cinematic book trailer.
Can’t stand Ellroy, sorry dude. I’m with you on big publishers being lazy though. A whole lot of dog shit out there. The Red Moon trailer is no exception 😉
Hubby and I tried one for my forthcoming thriller. How did we do?
https://www.youtube.com/watch?v=r2lkswPLchM
Fun stuff!
Here’s the new trailer for the Heir of Scars epic fantasy series…
http://www.youtube.com/watch?v=vZkaLsmN5_g
-Jacob
Here’s trailer I saw made for indiegogo. Looks awesome!
http://www.youtube.com/watch?v=8DjJ4-ovcfg
http://www.youtube.com/watch?v=ULJYdmR0Fnw
The year is 1863
Paris is imbued with the spirit of revolution.
A group of rogue painters,
later to become known as the Impressionists,
revolt against the ideals of the art establishment.
One of them,
Dr Paul Gachet,
Is also inspired to update the world of medicine,
with homeopathy.
I saw this book trailer for Endangered:
https://www.youtube.com/watch?v=VxVXL6oMNeE&list=PLmh1ZyvjS_eqFnCE4CGjLgUUOSF8pbY67
Sometimes you only need a book cover and some special effects…
http://youtu.be/2GMyCTbn8LQ
Well, another example in spanish
https://vimeo.com/88336105
This is a cracking book trailer, me thinks. I believe the budget was slightly less than you’d pay to feed a family of four at a fast food outlet. Doesn’t detract from what they’ve done.
https://www.youtube.com/watch?v=2rwIuqjNw_o
Here’s a brand new cinematic book trailer for Bryan Davis’ new dystopian sci-fi, Reapers:
[youtube http://www.youtube.com/watch?v=bcOhXXg1cMw&w=560&h=315%5D
Very cool! Working on my own book trailers and found this both edifying and inspiring. Can’t wait to see what you come up with for your own book!
Those are some great trailers! Here’s a trailer for Kendra Leighton’s upcoming YA Novel, Glimpse.
[youtube http://www.youtube.com/watch?v=ZIdNzFvRejI?vq=hd1080&w=640&h=360%5D
I might as well throw my trailer for the Narrows of Time into the mix: http://youtu.be/QXic3vkwC1U
My book trailer for Can You Hear the Music? was done by my son and has received two awards. Would be interested in your opinion. He also did a very short video on how he accomplished the special effects. Her are the two links.
The trailer:http://www.youtube.com/watch?v=cMzcqsMzF5E
Special Effects:http://www.youtube.com/watch?v=JSt8P8b_Wfw
Fun to see the diverse and different approaches to book trailers. Here’s one that complements the list:
http://youtu.be/myvTZmDwntw
Here’s my latest trailer for Homer Hickam’s new novel CRATER TRUEBLOOD AND THE LUNAR RESCUE COMPANY.
http://youtu.be/drAl-Rnjwk4
Love the Timothy Hutton Book Trailer! I have 2 for my books. One for THE UNFINISHED; a sci-fi/film noir
http://www.youtube.com/watch?v=U2StXe1_Eq0
Another one for a crowdfunding how-to book: HACKING KICKSTARTER, INDIEGOGO with a secret agent monkey:
https://www.youtube.com/watch?v=XcEMZ7Vs9fQ
Here’s a unusual book trailer for you! It’s for a novel by a famous Belgian author. However, please do not shy away from it being in Polish as English subtitles are available and can be selected right beneath the video clip. Also, the images should say enough 🙂
https://www.youtube.com/watch?v=k-WJYZCUJc8
It’s not your fault this one wasn’t included! It just released this week!
[youtube http://www.youtube.com/watch?v=v88OEMO15kI&w=560&h=315%5D
Here is the trailer I had made for my latest romantic suspense ‘In Safe Keeping’.
http://m.youtube.com/watch?v=suPUFyhUCGg
I would also include the AENIGMA Book Trailer a very creative Historical Fantasy Novel
https://youtu.be/auXYv3lveb0
I would like to leave the link to my award winning book trailer for your consideration.
http://www.youtube.com/watch?v=cMzcqsMzF5E
Great post, and very inspiring for those Indie Authors (like myself) who are working on our own trailers. I’m currently trying to crowdfund a trailer for my forthcoming novel, ‘The Methuselah Paradox’ on Patreon and would love some feedback! I’ve also started a discussion on LinkedIn: ‘Book Trailers – Do They Work?’ and a Book Trailer Group, in the hope of de-mystifying the process and just generally helping anyone who is considering going down that route. I would love it if people would drop by and say ‘Hello’.
Here is the trailer I had made for Author T.S. Tran.
It’s called An Old shaman’s Daughter. Feedback is always welcome!
She’s lived her life resenting her father, despising her brother, and unaccepting of the old traditions. But what traditions mankind create, the universe proves otherwise as the main character – upon her father’s death – inherits an ancient gift and a very old family friend. Her inheritance will send her flying off to a world where she confronts her fears, her anger, and many many hidden family secrets.
https://www.youtube.com/watch?v=uxwiUSOMoJ4
any advice on best way to find book trailer producers? I am trying to have a book trailer made for my book, The Nigerian Optometrist. Thanks.
Thanks for the amazing variety of examples – in the article and the comments too. When we create our first book trailer in a few weeks I’ll be sure to post it out here for review/feedback. I am writing from a small creative video agency and these are great references.
Mine may be worth checking out: https://www.youtube.com/watch?v=8jjVnxs70M8
Really enjoyed this roundup of book trailers, especially the video for The Miriam Black Novels by Chuck Wendig. If you do another, you might consider this funny one from Alex Sheshunoff (“A Beginner’s Guide to Paradise” Penguin Random House) https://www.youtube.com/watch?v=XwIjIUwnzao
A book trailer needs to represent the feel and the mood of the book. We make cinematic book trailers to do just that. A bad book trailer is worst than no book trailer at all. Check out one of our book trailers at https://www.youtube.com/watch?v=QU8q5TVNiHg&index=6&list=PLUNAGXAXurTMkqUOJ0VBvfPGHo2SSJcQR
Or visit us at http://www.deadbirds.net for book trailer production.
I did this one in five hours, and with absolutely no cost, and no camera. The response so far has been good! https://www.youtube.com/watch?v=qccaistbBMc
I put together this video for my latest book. I could use your feedback.
Thanks, in advance. https://youtu.be/P1DfyYGFbyI
here is my favorite book trailer
[youtube https://www.youtube.com/watch?v=D6RX8YQBMw4&w=560&h=315%5D
Author’s don’t make much money from their books, so a book trailer should be free or at least inexpensive. I wrote, produced, and edited this book trailer for Dust Eaters North. All talent volunteered, and I incorporated footage from my field research. With the exception of the cast dinner at a steakhouse, it was free. Came out okay, right?
https://youtu.be/7Pety-quy3Y
Here’s my current favorite:
https://youtu.be/1lzTnnysePc
Best book trailer I’ve ever seen, hands down:
http://film-14.com/work/the-sweet-adventures-of-henry-p-twist/
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