Amazon Purchases Washington Post


What exactly does it mean that Amazon’s Jeff Bezos has purchased the Washington Post?

Business Insider‘s Henry Blodget takes a stab at an explanation:

Given Amazon’s expertise in affiliate marketing and advertising, it’s not hard to imagine that the Washington Post could quickly become a laboratory for the next generation of integrated content and commerce.

Of course, Bezos is an investor in Business Insider, so for a possibly less biased take (complete with a bizarrely unflattering stock photo of Bezos), here’s Forbes contributor Greg Satell:

For decades there has been precisely two business models for media: Advertising and subscription. Today, we’re seeing a third one emerge, content as a promotional tool…e-commerce is starting to play the role once solely reserved for advertising, monetizing content through promoting the sale of products and services.”


Lauren O'Neal is an MFA student at San Francisco State University. Her writing has appeared in publications like Slate, The New Inquiry, and The Hairpin. You can follow her on Twitter at @laureneoneal. More from this author →