Critics vs. Copies
Have you actually read Knausgaard or have you only read about Knausgaard? The sales numbers don’t seem to support the phenomenon that this Norwegian writer has become. For the New York Review of Books, Tim Parks tries to understand the correlation between the critics and the copies.
Well, as of a few days ago UK sales of all three volumes of Knausgaard work in hardback and paperback had barely topped 22,000 copies. A respectable but hardly impressive performance. In the US, which has a much larger market, that figure— total sales of all three volumes (minus e-books)—stood at about 32,000. This was despite the fact that with Knausgaard’s growing reputation the powerful Farrar, Straus and Giroux stepped in to buy the paperback rights from the minnow Archipelago and bring its own commercial muscle to bear. On the Amazon bestsellers ranking, A Death in the Family, the first and most successful volume of the My Struggle series, is presently 657th in the USA and 698th in the UK, this despite a low paperback price of around ten dollars.