The Self-Promotional Balancing Act


When does sending an email blast about an upcoming event become spam? Writers are as much publicists as they are authors, and social media hasn’t made things any easier. Over at Beyond the Margins, Randy Susan Meyers explores how much is too much when it comes to self-promotion.

Ian MacAllen is the author of Red Sauce: How Italian Food Became American (Rowman & Littlefield, April 2022). His writing has appeared in Chicago Review of Books, Southern Review of Books, The Offing, 45th Parallel Magazine, Little Fiction, Vol 1. Brooklyn, and elsewhere. He tweets @IanMacAllen and is online at More from this author →