Branding Books

By

Even after spending so much time, effort and money on getting the dust jacket just right, most publishers go back to the drawing board to design the paperback version. That always seems to me like a waste of hard-won brand awareness, but I’m told most books don’t sell well enough to establish any brand awareness…

For the Washington Post, Ron Charles looks at how publishers re-brand books once they move to paperback.


P.E. Garcia is an Editor-at-Large for the Rumpus and a contributor to HTMLGiant. They currently live in Philadelphia, where they were recently accidentally elected to be Judge of Elections. Find them on Twitter: @AvantGarcia. More from this author →