A New Age book and gift shop in Denver, Colorado called Isis Books and Gifts changed its branding after vandals smashed its sign, thinking the store was related to the Islamic State. The sign now reads “Goddess of 10,000 Names,” which is an honorific for the ancient Egyptian goddess.
On Facebook, the store owner said, “You know who Goddess of 10,000 Names is, but we are deflecting the attention of folks who flunked their sixth-grade basic mythology class (and have anger issues) away from us and our signage.”