Mistaken Identity

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A New Age book and gift shop in Denver, Colorado called Isis Books and Gifts changed its branding after vandals smashed its sign, thinking the store was related to the Islamic State. The sign now reads “Goddess of 10,000 Names,” which is an honorific for the ancient Egyptian goddess.

On Facebook, the store owner said, “You know who Goddess of 10,000 Names is, but we are deflecting the attention of folks who flunked their sixth-grade basic mythology class (and have anger issues) away from us and our signage.”


Kelly Lynn Thomas reads, writes, and sometimes sews in Pittsburgh, PA. Her creative work has appeared in Sou’wester, Thin Air Magazine, Heavy Feather Review, metazen, and others, and she received her MFA in Creative Writing from Chatham University. She is hopelessly obsessed with Star Wars and can always be found with a large mug of tea. She also runs the very small Wild Age Press. Read more at kellylynnthomas.com. More from this author →