Moleskine has recently come out with a digital notebook and smart-pen that transcribes one’s writing onto their smartphone—seemingly going against their ethos of the importance of pen and paper. Katharine Schwab reckons with this new development, and the fascinating popularity of Moleskine, over at the Atlantic:
It’s easy to wax philosophical about the role paper can play in creativity, regardless of its veracity. But the physical notebook does offer an immediacy that an online word processor lacks: It’s organically distraction-free, an open space where your thoughts can roam. But Moleskine, which espouses the research-backed cognitive benefits of doodling and handwriting alike, isn’t trying to ignore the digital world. Instead, the company wants its customers to be able have their paper-and-ink cake and eat it too.