Bitch is where many of today’s feminist internet denizens (yours truly included) got our start reading and writing about culture with a critical eye. In many ways, Zeisler’s book is a call to arms, asking us to return to a rigorous, systemic analysis.

At Flavorwire, Sarah Seltzer interviews Bitch founder Andi Zeisler on her new book, We Were Feminists Once, and together they discuss the drawbacks of feminism’s sudden popularity, tracking its journey from movement to marketing tool in our consumerist pop cultural moment.