Data vs. Instincts


In the world of publishing, everything’s a gamble. How do successful editors manage to push out bestsellers? Is it good instincts, or data-driven predictions? Turns out, it’s a mix of both, and the influences are rarely ever clear.

Victor Luo is a graduate of UC Davis's MA in Creative Writing program specializing in fiction. He lives in Los Angeles where he loves never having to be cold. More from this author →