Data vs. Instincts

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In the world of publishing, everything’s a gamble. How do successful editors manage to push out bestsellers? Is it good instincts, or data-driven predictions? Turns out, it’s a mix of both, and the influences are rarely ever clear.


Victor Luo is a graduate of UC Davis's MA in Creative Writing program specializing in fiction. He lives in Los Angeles where he loves never having to be cold. More from this author →