The emblem, not the animal, mattered. We swatted mosquitoes, made no pilgrimages to Vermont to see bears and moose. I wanted to get as close as possible to my potential animal totem.
As far as the market right now, this is the moment to own it on caskets because we have the baby boomer generation coming up, and they’re doubling the number of deaths that are happening.
And every life that moves, or dies, or multiplies will have an effect of some sort on the lives around it, a different effect than the one it had before.