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Posts Tagged: customer reviews

Is That Review For Real?

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Amazon.com’s got a new scandal on its hands involving sketchy sale-boosting—buying positive customer reviews. And this is no website-specific phenomenon. Yelp, Citysearch, TripAdvisor are guilty of hosting the fake review as well. Price tags and 5-stars are increasingly associated, undermining the purpose of the customer reviews for online shopping, which has warranted research on “deceptive […]

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