As far as the market right now, this is the moment to own it on caskets because we have the baby boomer generation coming up, and they’re doubling the number of deaths that are happening.
“The guys with the biggest mouths are always the most fragile.” –Donald Trump, at a rally in New Orleans, March 4th 2016 Leaving the airplane hangar, thousands of Trump 2016…
As a culture, we tend to place more significance on the mystique of death than the actual event. We avoid considering the details: the transportation of the body down to the morgue, the excising of the organs, the decay of the skin within the tomb.