marketing
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The Rumpus Mini-Interview Project: Kim Addonizio
“Poetry is a mode of thinking through things that I can’t really articulate.”
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Market Researching My Desire
I noted the weirdness, and then filed it away until a time I might really consider the implications of wanting to bury someone’s stockings. I was lost in metaphor, which meant I was lost in everything.
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FUNNY WOMEN #147: Marketing Roundtable at Skinny Cow©
But is this implying enough that thin is the final message? I’m not sure. Sexy, we’ve nailed. But how do we make it clear thin is the goal?
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When Marketing Trumps Truth
This is how gay-male-identifying, biological women become straight chicks. Investigative journalism morphs into emotional memoir.
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Literary Loyalty, Sad Sequels, Sadder Fans
Loyalty seems to have no payoff for fans of every and any book that has ever had a sequel, because these next installments almost always disappoint—but why does it have to be this way? For Cultured Vultures, Nat Wassell gives…
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The Rumpus Interview with Will Evans
Will Evans, Executive Director of Deep Vellum Publishing, talks about publishing translated works as well as the Texas and Dallas literary scene he wants to help grow.
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Publishers Need Diversity, Too
The publishing industry is at a cultural turning point, with recognition and celebration of writers of color on the rise. But despite the surge in the publishing industry’s interest in works by writers of color, the people working behind the…
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Yellow Is the New Black
Publishers know that most book buyers can’t adhere to the age old adage to never judge a book by its cover. The result has been an uptick in yellow book covers as book sales move online. Yellow is an eye-catching color, especially…



