Tumbling Publishing

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Exploring how and why publishers are using Tumblr to grow an online presence, Publisher’s Weekly converses with Rachel Fershleiser, who does literary strategic outreach for the microblogging company.

“Branding is an online capability; you can give readers a real sense of what sets your books apart. Tumblr provides an opportunity to speak directly to readers and, more importantly, to hear directly back from them.”


Lisa Dusenbery is the former managing editor of The Rumpus. More from this author →