Posts Tagged: Ilana Masad

Not Enough Buzz to Go Around

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At Lit Hub, Ilana Masad outlines the importance of publicists in generating buzz for new books in a social media saturated-environment, and the struggle many authors face to generate their own publicity at small presses without the resources to do more:

The difference between being published with a “Big 5” publisher versus a small or independent press is not necessarily how much work the writers have to do, but how much that work gets noticed.

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