The Pinup Promised-Land


Still warm in her grave, Bettie Page’s mid-century pinup appeal is unlikely to cool off anytime soon. Artist Lauren Bergman puts pinups like Bettie on a pedestal, even if that means bare-assed on a hot stove, crossing the allure of the pinup with the captivity of the housewife. Doesn’t everyone live this way? The icons of pinup and housewife merge in a domestic fantasy that belongs to the bride, usually at the expense of her offspring. In “Mousetrap,” the woman’s place is atop  a bright appliance while her child plays on the floor, a rodent’s tail dangling from its mouth. So too in “Just What You’ve Always Wanted,” the child is at the center of the image, surrounded by hazards (more the wild mother than wild animals) yet somehow disconnected or deliberately oblivious. On one hand, the lion-taming mother seems to protect the child. On the other, the mother herself is the hazard, her bright red buttocks pointed mockingly at the child who ignores both her and the circus antics that surround her. The clean, Norman Rockwell style is appropriately deceptive.

Bergman’s pinups may be agile circus performers or even arcade sharp shooters. The jolly and ironic text in the images is always quoted from real advertisements. In her latest exhibition “Calhalla: Dreams of Future Passed,” Bergman makes California a backdrop for her pinups, but also a Utopian pinup itself, balancing the allure of past and future, the promised land and the improbable.     –Julie Greicius


Julie Greicius was Art Editor for The Rumpus when it launched in January 2009. One year later, she became Senior Literary Editor, and later, Senior Features Editor. Julie also co-edited the first book published by The Rumpus, Rumpus Women, Vol. 1, featuring personal essays and illustration from twenty kick-ass contributors. Her writing been featured on The Rumpus, Midnight Breakfast, Stanford Medicine Magazine, and BuzzFeed, as well as in the anthology The 27th Mile. She lives in California and is a member of The Rumpus Advisory Board. More from this author →