At Lit Hub, Ilana Masad outlines the importance of publicists in generating buzz for new books in a social media saturated-environment, and the struggle many authors face to generate their…
Will Evans, Executive Director of Deep Vellum Publishing, talks about publishing translated works as well as the Texas and Dallas literary scene he wants to help grow.
Does the idea of marketing the book you’ve slaved over for years cause nothing but dread? No problem! Minimize the time you spend thinking about your book’s promotion by taking…
Even after authors finish writing their book, they have plenty of work to do to promote it. With so many books and limited space in media outlets, the literary hustle…
For our ongoing Authors Guild series, Lori Ostlund speaks with Pulitzer Prize-winning novelist Richard Russo about what it means to live a literary life in the 21st century.
Writer Delilah Dawson on why self-promotion for authors is a bad idea: From the very beginning of my writing career, I’ve been told that publishers want a writer to have…
Should writers retweet their own praise? Insofar as Twitter is a platform for self-promotion, sharing positive reviews seems logical—but when a publishing medium does double duty as a sphere of…
When does sending an email blast about an upcoming event become spam? Writers are as much publicists as they are authors, and social media hasn’t made things any easier. Over…
Though it can be hard to remember between tweeting at your favorite writer and joining a Facebook event page for a reading, there was a time when many authors led…
It’s a question close to our hearts, and Andrew Keen — who has argued, in his own words, that “the Internet is killing our culture and undermining the livelihood of…