Tricks and Tropes of the Trade

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Though it may never be nominated for an Oscar, the contemporary ad has unarguably become a genre of its own. Over at McSweeney’s, Kendra Eash pokes fun at some of the genre’s tricks and tropes.

See how this guy in a lab coat holds up a beaker?
That means we do research.
Here’s a picture of DNA.


Casey Dayan is a Rumpus intern and musician. He is finishing up his undergraduate studies in literature and anthropology at the University of California, Santa Cruz where he is working on a memoir and trying to one-up Jeff Buckley. Find his twitter here, @caseydayan. Find his band, “Moo,” here. More from this author →