Rumpus Exclusive: “The Trial”
It had only been a matter of time before they’d find her.
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Posts Tagged: branding
FUNNY WOMEN #147: Marketing Roundtable at Skinny Cow©
But is this implying enough that thin is the final message? I’m not sure. Sexy, we’ve nailed. But how do we make it clear thin is the goal?
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The Rumpus Interview with Andi Zeisler
Andi Zeisler, co-founder of Bitch and author of the new book We Were Feminists Once: From Riot Grrl to CoverGirl, discusses capitalism, breast implants, pop culture, and feminism.
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The Saturday Rumpus Essay: Brodawg Branding
Behold: the “Cool Girl” of commercials.
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The Rumpus Interview with Aliza Licht
Aliza Licht, former SVP of Communications for Donna Karan International, talks about her debut career guide, what she wishes she knew when she was starting out, and how to build an audience on Twitter.
...moreWord of the Day: Euonymous
(adj.); having a well or suitable name From Dickens with his bitter Gradgrind to J. K. Rowling with her sour Voldemort, authors have long understood that names help establish character. —Neal Gabler, from “The Weird Science of Naming Things” A rose by any other name would smell just as sweet… wouldn’t it? Perhaps, or perhaps not. […]
...moreBranding Books
Even after spending so much time, effort and money on getting the dust jacket just right, most publishers go back to the drawing board to design the paperback version. That always seems to me like a waste of hard-won brand awareness, but I’m told most books don’t sell well enough to establish any brand awareness… […]
...moreThe Rumpus Sunday Book Blog Roundup
Good things happen when people who grow up listening to Thriller become poets. There’s going to be a new Bukowski exhibit down Southern California way, including his “annotated racing forms” that will teach you his system for playing the horses. Jason Pinter takes on the idea that men don’t read. “I guess in this world, […]
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