What’s in a Name?
If there are indeed an infinite number of universes, it’s nice to think there might be one where all of the books we have come to know bear their original,…
Posts by tag
marketing
20 posts
Book Marketing in Five Minutes or Less
Does the idea of marketing the book you’ve slaved over for years cause nothing but dread? No problem! Minimize the time you spend thinking about your book’s promotion by taking…
To Self-Publish or Not to Self-Publish
At the Guardian, Ros Barber explains why she believes self-publishing is not a valid alternative to traditional routes: Traditional publishing is the only way to go for someone who writes…
A Nation of Readers
At The Atlantic, Yori Applebaum chronicles a marketing tactic taken by American publishers in the midst of World War II. They sent free books to the troops overseas, succeeding in…
Pong Was Not For Boys
How did video games go from being completely gender-neutral to being the centerpiece of a male-dominated, often misogynistic subculture? Polygon’s Tracy Lien investigates in a fascinating history of the industry’s…
Defending Women Writers
Roxane Gay’s on HTML Giant talking about the covers of chick-lit novels and the stigma attached to their formulaic visual coding, though the feminization of book covers is taking over…
Attention Spans are Not the Problem
A few weeks ago, I argued that the Internet age was uniquely well suited to selling short story collections. A few commenters did not agree with what seemed to be…
A Faithful Grope in the Dark
Are marketing departments running the major publishing houses? Do editors and agents know what they're doing? Are small presses the future of literature? Is everything a crapshoot? What's a first-time novelist to do?