At The Atlantic, Yori Applebaum chronicles a marketing tactic taken by American publishers in the midst of World War II. They sent free books to the troops overseas, succeeding in raising sales, Applebaum argues, by making a nation of readers.
Alex Norcia is a writer living in Brooklyn. His work has appeared, or is forthcoming, in VICE, The Millions, McSweeney's Internet Tendency, Electric Literature, Word Riot, and the Los Angeles Review of Books, among others. He is an editor-at-large at The Offing.
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