Stop any comparisons… turn to your own project with laser-beam focus, and bolster your own campaign as if you’ve spent years of blood, sweat, and tears working on this creative…
Slate is on the case, looking at why so many book trailers are self-loathing: Behold Jonathan Franzen, opening his book trailer for Freedom with the words: “This might be a…
Writer Delilah Dawson on why self-promotion for authors is a bad idea: From the very beginning of my writing career, I’ve been told that publishers want a writer to have…
At The Atlantic, Yori Applebaum chronicles a marketing tactic taken by American publishers in the midst of World War II. They sent free books to the troops overseas, succeeding in…
When does sending an email blast about an upcoming event become spam? Writers are as much publicists as they are authors, and social media hasn’t made things any easier. Over…
Katey Schultz published her debut collection of stories, Flashes of War, through a university press. Lacking the support of a major publishing house meant Schultz ended up self-financing her book tour.…
What are the cultural consequences of cell phone cameras, social media websites, and online photo hosts? The degradation of anonymity and an obscured understanding of privacy. It’s shockingly simple to…
At The Rumpus, we believe that a healthy literary culture is one which embraces writing of all kinds, by authors of all stripes – young and old, established and emerging, traditional and experimental, writing from the margins or from (or about) the heart of mainstream culture, published by “major” houses or by smaller presses.